That brings us to Search Engine Optimization, better known as SEO. SEO is designed to increase the amount of a businesses’ Web site visitors by ranking high in the search results of a search engine. The best SEO services help to ensure that a site is accessible to a search engine.
What's in a name? Plenty. What's in a picture? Maybe even more. The right logo can grab customer attention. But the right video logo can take your business to the next level.
Some other considerations when deciding to brand your firm, electronically:
•Company newsletters delivered with electronic mail via industry-specific mailing lists can be another effective branding tool. Its a way to stamp your brand on the Internet in a cost-effective way.
•Cross-branding techniques and online affiliate programs are some of the best ways to advertise your company's name. Google Adwords and Google AdSense campaigns, created efficiently, are just several Web branding methods.
•White papers authored by companies showing expertise in a specific industry are the perfect branding mechanism. What better way to brand yourself to potential clients, even your competitors?
Today, businesses don't always need radio, television, or even newspapers to sell a product or service.
eBrandNation is a service of Media Logistics LLC, a
media relations consultancy in South Florida operated by
John T. Fakler, an award winning former business
journalist and corporate consultant. Media Logistics LLC
is a niche player in the PR industry. We help businesses
communicate with customers and gain media exposure in
both traditional and non-traditional ways, such as
developing Web content, guerilla branding and
e-marketing.More about our media relations company can be
found at medialogisticsllc.com
Information regarding specific branding services is available at ebrandnation.com
Article Source: http://EzineArticles.com/?expert=John_Fakler
http://EzineArticles.com/?Wide-World-Branding&id=591089
RealEstateJournal
CNNMoney.com
Miami Herald
South Florida Sun-Sentinel
Zalewski, continued
For example, on May 25 the Orlando-based FAR released its April statistics that show condo sales throughout the state to be down 27 percent with the median sales price flat. In real numbers, year-to-date sales dropped to 14,850 in April 2007 from 20,375 a year earlier. The median sales price rose to $212,200 from $209,900 in April 2006.
South Florida’s situation isn’t much different. In Miami-Dade County, sales dropped from 1,031 in April 2006 to 722 in April 2007 as the median price rose to $268,000 from $251,000. In Broward County, sales are down to 683 in April 2007 from 873 a year earlier, and the median sales price fell to $197,800 in April 2007 from $214,200 in April 2006.
Projections are that the market will bottom out in Broward County in the third quarter (July through September) of 2007, and in Miami-Dade County in the first quarter (January through March) of 2008.
With the worst still ahead for South Florida, I anxiously accompanied a client to Orlando to assess the central Florida real estate market. Little did I know that I would be getting a glimpse of what South Florida can expect once our market hits bottom like Orlando.
Orlando experienced a 57 percent drop in condo sales in April. By comparison, condo sales in Miami-Dade dropped 30 percent and Broward dropped 22 percent.
Seeing how statistics can be misleading in certain situations, I really held back any opinion until I could sit down with the developers to get a clearer understanding about the state of the market. During my two-day stay in Orlando, I visited four developers representing about seven projects. All of them were failed or struggling condo conversions.
What quickly emerged is every one of the developers has had to offer extraordinary incentives just to get prospective buyers in the sales center. But that doesn’t even insure that the leads will buy. This is a fact that South Florida brokers are increasingly being forced to consider.
To attract prospective buyers and their Realtors, developers in Orlando are openly offering a 9 percent seller contribution to the purchaser to be used in any way that the buyer sees fit. The options range from a combination of upgrades – if they weren’t already thrown in – to a few years of free monthly maintenance fees to even a two-year master lease.
The master lease pays a buyer an amount equal to the total monthly carrying costs (mortgage, maintenance, and taxes) for a unit. The master lease is uncommon in South Florida, but I’m confident it will soon be adopted here as a way to move units in floundering projects.
The inherent problem with the master lease is the developer’s commitment to pay all carrying costs for two years is not transferable to the next owner. That means the chances are great that every investor who buys for the master lease will probably hold onto the property throughout the term of the lease. It’s unclear what will happen to prices if many of the investors with master leases decide to sell at the same time.
Buyers aren't the only ones feeling special. Developers are also offering incredible incentives to the brokers who have buyers. Many Orlando developers have taken to paying an 11 percent commission on a single transaction. That’s nearly four times the industry norm.
This is exciting news for clients of our sister company, Condo Vultures™ Realty LLC. Condo Vultures™ Realty works on a flat 3 percent commission and asks the seller to pass any additional commission on to the buyer in the form of a reduced price.
Theoretically, that means a Condo Vultures™ Realty client has the ability to capitalize on developer incentives that could be worth as much as a 17 percent discount on the original purchase price. It's unclear how a lender or appraiser would view such a discount.
So the next time someone questions me about the real estate correction, I've decided I am going to direct them to one of those Orlando developers who used to also be a naysayer.